Your active user count is up — but is that actually good news? Top-line numbers can't tell you whether growth is coming from genuinely new users, lapsed users returning, or a shrinking base of loyal regulars doing more.
This template breaks your user base into the four groups that matter — new, retained, resurrected, and dormant — so you can see exactly what's driving changes. Diagnose whether you have a growth engine or a leaky bucket, and understand how engagement depth differs across each group. It's the analysis that turns a vague sense of "engagement feels flat" into a specific, actionable problem.
